Girls Need Better Role Models

commercial video
Client
PSA
Director

Film Story

At A.W. Media we value our client’s creative direction, however, to provide the best service that we can, we must also value our team’s own creative impulses. So, every now and then we take on personal projects that allow us to explore our creative potential, but also (hopefully) do some good. One of our most recent video projects we worked on was one written to get people talking about the need for better role models for teen-aged girls. And while we certainly don’t expect to change the world with one simple ad, if we can get a few people talking, perhaps we can add a little light to the dimly lit path we have left for them.