The Challenge

RainStick is revolutionizing the future of showering off-grid, they believe You deserve a shower experience that is parallel to the way you live your life – smart and with purpose. RainStick revolutionizes your relationship with water without compromising on design, performance, or expectations. They challenged us in creating visuals that would convey their message.

The solution

To showcase their water recycling shower system, we created a campaign of four commercials, each tailored to different stages of the consumer journey, designed to educate, engage and inspire the off-grid demographic. Two 15 second videos served as attention grabbing teasers, a one-minute video with deeper engagement and a 2:40-minute video, aimed to create a compelling narrative with storytelling and technical insight.

Deliverables:

Videos: 4