The Challenge

Landscape Ontario faced a critical need: attract new workers into the diverse sectors of the horticulture and landscaping industry. With awareness low and outdated perceptions holding people back, they required a compelling media campaign that highlighted the range of career opportunities available, and to inspire the next generation to join the field.

The Solution

The result came to be as a series of ten 55 second commercials, each featuring a distinct sector of the industry, with a special focus on its impact for the community. The sectors highlighted were the following:

•       Garden Center
•       Growers
•       Landscape Design
•       Winter Maintenance
•       Lighting
•       Interior Plantscapes
•       Gardeners

Each video was crafted to convey the skills, passion and potential of a career within this sector, using visuals and audio to connect with the audience and to attract the next generation of landscapers in Ontario.

Deliverables:

Videos: 10

Timeline: 1 Calendar Year (to provide enough time to capture the sectors in their respective season)