The Challenge

The KGH Foundation needed to create a series of three compelling 30-second commercials, each aligned with their seasonal fundraising initiatives that included spring, fall, and the holidays. The key challenge was to craft concise yet emotionally resonant stories that could capture the attention of a diverse audience, build trust, and inspire immediate community support. Each video had to align with a different fundraising theme while maintaining consistent messaging about the hospital’s mission and impact.

The Solution

We developed a strategic narrative arc across the three spots, each with a unique seasonal lens but unified by a core message: the power of community support in transforming patient care at KGH.

• Fall 2024 Spot: Centered around family resilience, highlighting the vital role of medical services and how donor support ensures readiness for those we love.
• Holiday 2024 Spot: Emphasized importance of healthcare and the need for support from the community.
• Spring 2025 Spot: Focused on the advancement of the hospital, with the introduction of robotic assisted surgery, also known as Vinni.

Each commercial was scripted to maximize emotional impact within 30 seconds, using real stories, local faces, and cinematic visuals. We ensured visual continuity and brand alignment across all spots while tailoring the tone and call to action to match the spirit of each season.

The Result

Three powerful commercials, developed from real-life, in-hospital footage, that boosted engagement, reinforced community connection, and supported the KGH Foundation’s fundraising goals throughout the year.

Deliverables

Videos: 3+

Timeline

7 months (staggered release schedule)