AW Media produces video that is modern, and a little different (in both finished piece and video production process). They look for unique ways to convey messaging in a way that is clear, with a powerful and compelling creative. These are the behind the scenes (BTS) video production notes for the most recent promotional piece: Fine, Filtered, Fresh.

The goal of Fine, Filtered, Fresh was to promote the above message to a wide variety of marketing professionals, through a vehicle that is familiar to all – food. Location and lighting considerations were made to ensure a modern look with a clean motif. A lighting set-up was chosen to ensure that the most appealing and mouth watering imagery, the frosting, was accentuated.

Have a look through the behind the scenes video production notes pdf below. If you find this document useful, please share the page.

Thank you to HBar (@hbartoronto) for their beautiful upstairs long-shot space (and awesome lunch menu) and to Tilemaster (@tilemastercanada) for their gorgeous selection of tiles that we can throw food on.