Good Old Humour (Swedish) Goes A Long Way

This spot for Visit Sweden uses AirBnB in a unique way – by listing the whole country. Beautifully crafted scenic shots juxtaposed with good old Swedish humour go a long way in presenting the country as a welcome and relaxing destination for world travellers. Agency Forsman & Bodenfors take sweeping drone shots and match them to a

26 May 2017

Timely, Responsible, Honest (with video to match)

Sometimes all it takes to get front of mind is a timely crafted ad, like Virgin’s new Billion Point Giveaway campaign. But beyond the timing, the video needs to match the concept. In the case of these ads, created by CHE Proximity, they take the viewer through the heads of everyone associated with the epic mixup

15 May 2017

No Words Necessary When Familiar To All

When the feeling is so familiar, there is no need for words. Lysol’s new ad “Protect Like A Mother” by Agency McCann, is a great example of this. The concept is something, most of us are familiar with, and most mothers would be proud to associate with. So right away there is buy-in with the message.

08 May 2017

Take a Simple Concept and Make it Huge

Some of the most effective video ads don’t overcomplicate. Have a look at this ad for Andes Beer developed by Saatchi & Saatchi. They take a simple concept, like the perfect angle to pour a beer, and blow it out with the worlds first leaning bar (intentional) in the Andes. Of course it’s complete with the typical inspiring

06 May 2017

A Corporate Shoot Near You! March 27 – Newmarket

Thinking about corporate video, but aren’t ready to have a production team set up at your location? On Monday, March 27, our video production team will be providing corporate video production services at 1211 Gorham St, in Newmarket, for interview and testimonial style shoots! This production package is best suited for corporate messaging, customer testimonials,

01 Mar 2017

What Type of Video

What do you do when you have some extra time in between projects. Get together with some teammates and work on the creative sauce.

20 Jan 2017
Wilderness Traverse 2015 Mini-Documentary

Developing the Storytelling Craft

Storytelling, like any, is craft that takes time to master. I’ve run a magazine for years (Breathe Magazine), started a video production company (A.W. Media Inc.), and organized speaker events, all with the express interest of telling the stories of others. It’s something I find immensely rewarding. Yet even with the release of our newest

19 Jul 2016

The Most Important Angle

Music is a very visceral medium. It plucks at your emotions, memories and perceptions. This is why music is so important to the connections made through film. There are some that argue the soundtrack is just as important, if not more, than the moving images it accompanies. But look at it from another angle…

20 Jun 2016

Before You Shoot [Video]…

As the end of the year draws closer, many corporations find themselves pressed to put together an end-of-year wrap-up video. As a result, some will shoot and edit in-house. This is not a bad thing, as many marketing departments are incredibly talented in this regard. But along with the epically grand productions, there is also

25 Nov 2015

The One Shot…

Some of the best shots ever accomplished are those that accurately emulate the action being depicted. Anthill nailed this one…

29 Jul 2015
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