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Great Ads Come from Great Insight.

Great Ads Come from Great Insight

Watching a professional at home in their craft, no matter what your passion, is inspiring. But if it is a passion you keep, one can’t help but get fired up. Agency Wieden + Kennedy grabbed a hold of that insight and rolled it out huge with a new spot for Nike. Copywriter Jeff Salomonsson, takes

03 Aug 2017
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Long Glance, Viewer Buy In

Sometimes all it takes is a glance held slightly longer than usual to let you know that it’s on. This brilliant spot directed by Wayne McClammy does just that. A hold on the locked eyes between dog and driver tell the audience that there’s trouble afoot. Confirmed in the next shot which features the driver

19 Jul 2017
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Stories… Are in the Details

Stories start to fall apart when the details are forgotten. Someplace Nice did a fantastic job producing this spot for Dementia Network Calgary. Not only did they bring the viewer in to the world of dementia, but they creatively paired the symptoms of the disease with a story that is also slowly being forgotten – those

09 Jun 2017
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Good Old Humour (Swedish) Goes A Long Way

This spot for Visit Sweden uses AirBnB in a unique way – by listing the whole country. Beautifully crafted scenic shots juxtaposed with good old Swedish humour go a long way in presenting the country as a welcome and relaxing destination for world travellers. Agency Forsman & Bodenfors take sweeping drone shots and match them to a

26 May 2017
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Timely, Responsible, Honest (with video to match)

Sometimes all it takes to get front of mind is a timely crafted ad, like Virgin’s new Billion Point Giveaway campaign. But beyond the timing, the video needs to match the concept. In the case of these ads, created by CHE Proximity, they take the viewer through the heads of everyone associated with the epic mixup

15 May 2017
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No Words Necessary When Familiar To All

When the feeling is so familiar, there is no need for words. Lysol’s new ad “Protect Like A Mother” by Agency McCann, is a great example of this. The concept is something, most of us are familiar with, and most mothers would be proud to associate with. So right away there is buy-in with the message.

08 May 2017
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Take a Simple Concept and Make it Huge

Some of the most effective video ads don’t overcomplicate. Have a look at this ad for Andes Beer developed by Saatchi & Saatchi. They take a simple concept, like the perfect angle to pour a beer, and blow it out with the worlds first leaning bar (intentional) in the Andes. Of course it’s complete with the typical inspiring

06 May 2017
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A Corporate Shoot Near You! March 27 – Newmarket

Thinking about corporate video, but aren’t ready to have a production team set up at your location? On Monday, March 27, our video production team will be providing corporate video production services at 1211 Gorham St, in Newmarket, for interview and testimonial style shoots! This production package is best suited for corporate messaging, customer testimonials,

01 Mar 2017
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What Type of Video

What do you do when you have some extra time in between projects. Get together with some teammates and work on the creative sauce.

20 Jan 2017
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Wilderness Traverse 2015 Mini-Documentary

Developing the Storytelling Craft

Storytelling, like any, is craft that takes time to master. I’ve run a magazine for years (Breathe Magazine), started a video production company (A.W. Media Inc.), and organized speaker events, all with the express interest of telling the stories of others. It’s something I find immensely rewarding. Yet even with the release of our newest

19 Jul 2016
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