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Resolution (for video production and other styles of communication)

This post is not an analysis of commercial video advertisements. It is an observation from the past year.

01 Jan 2018
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Corporate Video Production

‘Documentary Style’ Corporate Video Needs an Update

If you’re looking to attract young, talented new individuals, or even investors, having scripted heads recite carefully crafted words angled off camera won’t cut it anymore.

22 Dec 2017
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Increase App Downloads with Creative Video

Ditch the Explainer – Increase App Downloads with Creative Video

Now this is not to say explainers are useless. In fact, explainers work wonderfully well, in the right context. But in the case of having people do the unglamorous job of picking up trash while on a run, you must up your game (see the video below). Explaining the concept of running and picking up

19 Dec 2017
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Another Future - French Red Cross Commercial Ad - Analysis

Match Production Value with the Message

Some ads deserve a view based on their message alone, but to make an impact you need production value to match. At first glance it seems that the 60 second long spot would be another typical Public Interest, NGO ad. Important, no doubt, but keeping all focus on the harshness of reality.  Of course, tension

05 Dec 2017
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Let your Solutions be Fearless

If you haven’t seen the Fearless Girl statue (sculpted by Kristen Visbal) have a look. It was created for asset management company SSGA with the goal of creating gender-balanced workforces. Why? Because “if women and men participated in the economy equally, the annual global GDP would increase 26 percent (to $28 trillion) by 2025.”

17 Sep 2017
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The Value Beyond Good Enough

Something so often forgotten, or crossed off of a budget sheet, is the behind the scenes, or follow up video. ‘Get the primary production done and that’s good enough.’ But when spending the time and effort to achieve “good enough,” recognize the value in going beyond “good enough”. Some stories have so much more meaning

13 Sep 2017
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Great Ads Come from Great Insight.

Great Ads Come from Great Insight

Watching a professional at home in their craft, no matter what your passion, is inspiring. But if it is a passion you keep, one can’t help but get fired up. Agency Wieden + Kennedy grabbed a hold of that insight and rolled it out huge with a new spot for Nike. Copywriter Jeff Salomonsson, takes

03 Aug 2017
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Long Glance, Viewer Buy In

Sometimes all it takes is a glance held slightly longer than usual to let you know that it’s on. This brilliant spot directed by Wayne McClammy does just that. A hold on the locked eyes between dog and driver tell the audience that there’s trouble afoot. Confirmed in the next shot which features the driver

19 Jul 2017
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Stories… Are in the Details

Stories start to fall apart when the details are forgotten. Someplace Nice did a fantastic job producing this spot for Dementia Network Calgary. Not only did they bring the viewer in to the world of dementia, but they creatively paired the symptoms of the disease with a story that is also slowly being forgotten – those

09 Jun 2017
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Good Old Humour (Swedish) Goes A Long Way

This spot for Visit Sweden uses AirBnB in a unique way – by listing the whole country. Beautifully crafted scenic shots juxtaposed with good old Swedish humour go a long way in presenting the country as a welcome and relaxing destination for world travellers. Agency Forsman & Bodenfors take sweeping drone shots and match them to a

26 May 2017
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